JRN 43603 - Publicity and Media Campaigns

Deals with case studies of communication in industry, labor, education, government, social welfare, and trade associations. Applies techniques and programs to real life problems and opportunities. Practical experience in use of controlled and uncontrolled media to achieve motivation from various target audiences; theory and nature of materials emanating from a Public Relations department or counseling firm, and practical analysis and development of specialized communication materials to gain reaction and support from specialized groups.

Offered: Spring

Semester Hours: 3